Wednesday, 20 October 2010
I: Appendix: Main task planning work
My target audience is between the ages of 16-25 and mostly male. Parties and fashion will be a major in their lives they will fit into the B, C1, and C2 demographic.
The 16-19 year olds will have a lot of disposable income as they will most likely be at school or college studying creative subjects such as music, art.
The 20-25 year olds will have left school and/or college and will be at work and will have more of a disposable income as they will be working.
They are also interested in technology, being up to date with all the latest gadgets out. Looking good plays an important role in their lives, looking good affect their lives dramatically and parties also affect their lives, this also means that my audience likes to drink alcohol and may take drugs but The main focus in their lives will be music, mainly electro dance music.
The music dictates the lifestyle of my audience, the way they live, what inspires them, what they want to be. Parties, fashion, technology, alcohol and drugs play a big part in their lifestyle, making Ibiza their ideal holiday destination, making their hobbies include mixing music and making their own.
